Over the past several years I have been asked repeatedly if it’s possible to to generate quality leads for hearing clinics from online channels such as search engine optimization (SEO) and search engine marketing or paid ads (SEM/PPC). Almost invariably someone brings up the following:
- Our patient base is old – they don’t use the internet as much as everyone else
- Manufacturers and other big hearing clinics have told us that online marketing doesn’t work for the hearing aid space.
Of course, those who are making these arguments either don’t invest in online marketing or they have simply done it wrong or hired the wrong people to help them. The fact is, online marketing can drive a large quantity of leads to your hearing clinic at a fraction of the cost you pay for traditional marketing campaigns.
Facts About Online Marketing for Hearing Aid Clinics:
Fact #1 – Online search for terms like ‘hearing aids’ has increased over the last five years:
As you can clearly see, there are more and more people search for hearing aids online – and that trend will continue. We see this in the pay-per-click campaigns we manage for our hearing clinic clients. In one city, we have seen over 400,000 searches for hearing-related keywords just in the last 3 months. That is 400,000 people our client was able to show up to through organic and paid search marketing.
Fact #2: WHEN IMPLEMENTED PROPERLY, online marketing strategies can be significantly lower cost than other advertising channels.
For the client I mentioned above our current cost per lead is around 7 times less than their traditional marketing channels (print ads, direct mail, etc.).
Fact #3: You don’t have to wait 12+ months before you see a return on your investment with online marketing.
Yes, SEO takes time. If you have a brand new website with no authority or trust in Google’s eyes, then it will take a while to start driving targeted traffic to your website. However, you can start generating leads within 30 days by pairing your organic SEO strategy with a paid strategy such as Google Ads.
Remember that client above? In the first 6 months of their campaigns with Voxxy, we have generated a 100%+ ROI, with all costs included (cost of goods sold, marketing & advertising costs, website costs, etc.). Their print ads are returning around 15%-17% ROI.
Do You Want to Generate More High Quality Online Leads from SEO, PPC, and other online marketing channels?
At Voxxy, we work with only one hearing center in each geographical area with the goals of our marketing program being:
- Increase lead volume
- Decrease costs per lead
- Generate a positive ROI as quickly as possible
If you think we would be a good fit for your marketing needs, please reach out so we can discuss further.
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